Roy Peires: The Story Behind the F. Cruz Dias–ADIMI Care Centre

In Mijas, on the Costa del Sol, a building stands that most passersby would not immediately associate with one of the region’s larger private philanthropic investments. The F. Cruz Dias–ADIMI Care Centre — funded through a €1.6 million contribution from the IDILIQ Foundation — was built to serve ADIMI, a non-profit organization dedicated to improving the lives of people with cognitive and developmental disabilities. It is among the most substantial infrastructure donations made by a private hospitality-sector foundation in southern Spain.

For Roy Peires, who established the IDILIQ Foundation as the vehicle for the IDILIQ Group’s long-term charitable programming, the investment represented more than a financial commitment. It reflected a view that charitable giving, at its most useful, creates assets that communities and organizations can rely on for decades.

What ADIMI Does — and Why the Building Mattered

ADIMI serves individuals and families managing cognitive and developmental disabilities across the Costa del Sol. Its programs span early intervention for young children, youth services, occupational support, residential care for individuals with severe conditions, and therapeutic treatment for users with complex needs.

Before the construction of the F. Cruz Dias–ADIMI Care Centre, the organization operated across facilities that were not purpose-built for the range of services it delivered. The new centre — designed specifically around ADIMI’s service requirements — changed that in concrete terms.

The building includes consultation rooms for physiotherapy and psychotherapy, dedicated therapy spaces, gardens adapted for therapeutic use, dining facilities, and specialized areas designed to support individuals with complex care needs. It was built not to the minimum standard required to function, but to a specification that reflected the actual scope of what ADIMI’s staff and users needed.

Hundreds of individuals and their families now access the centre’s services. For many of them, the facility represents the difference between adequate provision and appropriate, dignified care.

The Role of the IDILIQ Foundation

The IDILIQ Foundation’s involvement with ADIMI did not end at construction. The foundation has continued to support the organization through fundraising initiatives, equipment donations, and campaigns designed to improve the quality of life for ADIMI’s users.

This approach — sustained engagement rather than one-time capital injection — reflects the foundation’s broader model. Roy Peires has consistently structured the foundation’s charitable relationships around long-term partnership rather than transactional giving. The organizations that the IDILIQ Foundation supports tend to receive ongoing contributions that adapt to changing operational needs, rather than single donations that create dependency without follow-through.

The ADIMI relationship exemplifies that model. The centre bears the name F. Cruz Dias in honor of that founding commitment, and the relationship between IDILIQ and ADIMI has continued well beyond the building’s opening.

Philanthropy as Infrastructure

The case for infrastructure-level philanthropic investment — the kind that produces a building, a vehicle fleet, or a piece of specialist equipment, rather than a cash transfer — rests on duration. Financial donations, however well-directed, are consumed. Infrastructure endures.

The F. Cruz Dias–ADIMI Care Centre will serve users of the organization not for one year or five, but for the projected lifespan of the building itself. The equipment installed within it, the therapy spaces designed around specific clinical needs, and the gardens adapted for individuals with limited mobility — these are contributions that compound in value over time.

For donors and foundations evaluating where and how to direct significant charitable investment, the ADIMI project offers a model worth examining: identify an organization doing work that matters, assess what its most urgent structural need is, fund that need to a high standard, and remain engaged after the ribbon is cut.

About Roy Peires

Roy Peires is the founder of what became the IDILIQ Group and the driving force behind the IDILIQ Foundation, a charitable vehicle that has funded infrastructure, equipment, and programs for organizations working in palliative care, disability services, mental health, cancer support, and community welfare across southern Spain. The foundation’s investment in the F. Cruz Dias–ADIMI Care Centre in Mijas remains one of its most significant completed projects.