The supermodel brings her high-fashion point of view to Baggallini’s function-first design, led by the dramatically oversized Super Bagg.
NEW YORK, Sept. 17, 2026 /PRNewswire/ — What happens when fashion’s master of movement meets a brand built around life in motion?
Today, Coco Rocha and Baggallini debut Coco Rocha x Baggallini, a limited-edition collection bringing Rocha’s expressive, high-fashion sensibility to Baggallini’s 30-year heritage of designing thoughtfully organized bags for women on the move.
Model, entrepreneur, mother of three and frequent traveler, Rocha embodies the multidimensional woman Baggallini has long designed for: someone moving between different roles, places and priorities — and often all in the same day. The six-piece capsule pairs fashion with the intuitive organization needed to keep up with a life that rarely fits neatly into one box.
At the center of the collection is an entirely new silhouette: The Super Bagg, a dramatically oversized carryall developed with Rocha to make function feel anything but ordinary. The bag was designed to move effortlessly from work and meetings to travel, family life and everything in between without needing to change bags along the way.
With its exaggerated proportions and relaxed, slouchy shape, the Super Bagg plays with the scale and drama of a fashion statement piece. Inside, it is unmistakably Baggallini: meticulously organized with a padded laptop sleeve, key leash, phone pocket, and water bottle holders. Two discreet exterior shoe compartments nod to Rocha’s life as a model, when carrying heels and changing shoes between castings was part of her everyday.
“My life has never fit neatly into one box. I can go from a shoot or fitting to a business meeting, an airport or mom duty all in the same day,” said Coco Rocha. “I wanted to create a line of bags that could genuinely keep up with all of it, without sacrificing personal style. The Super Bagg especially is everything I want in a bag. It makes a statement, holds an unbelievable amount and somehow keeps it all organized.”
The collaboration draws on the common ground between Rocha and Baggallini: movement. Rocha has built a career around it, known for her ability to shift between shape, pose and expression in front of the camera while building a life beyond it as a businesswoman and mother. Baggallini was born from it. Founded by two female flight attendants three decades ago, the New York-based brand has built its reputation designing lightweight, intuitive bags around the realities of women constantly on the move.
“Coco embodies the woman we design for: multidimensional, constantly moving and unwilling to be defined by just one part of her life,” said Lydia Feniger, VP of Marketing at Baggallini. “She challenged us to take what Baggallini does best — thoughtful organization and intuitive functionality — and express it through a more unexpected, fashion-forward lens. The result has the attitude and personality of Coco while staying grounded in the way women actually live.”
The collaboration comes to life in a campaign photographed in New York by David Roemer, capturing the many dimensions of Rocha – from the commanding, expressive presence that has defined her fashion career to more intimate, off-duty moments with her family.
At the center of the campaign is an idea that speaks as much to the Baggallini woman as it does to Rocha herself: Coco Isn’t One Thing. Neither Is Her Bagg. It celebrates the reality that modern women are rarely just one thing. They are professionals, mothers, travelers, friends, partners, creators and more — often moving between those identities in the course of a single day. Baggallini designs for all of it.
The Coco Rocha x Baggallini collection launches September 17, 2026, and will be available at Baggallini.com and select retailers with prices ranging from $100 –$200.
About Baggallini
Founded 30 years ago by two female flight attendants, Baggallini was created from firsthand experience with life constantly in motion. Today, as part of the RG Barry Brands portfolio, the New York-based brand has sold more than 30 million bags and continues to expand its offering around the way women increasingly move between work, wellness, travel and everyday activities. Known for intuitive functionality, purposeful organization and effortless versatility, Baggallini creates bags that make life on the move easier. www.baggallini.com
About Coco Rocha
Coco Rocha is a global fashion icon, entrepreneur and advocate. Over her more than two-decade career, she has appeared on hundreds of magazine covers, walked for leading luxury fashion houses and starred in global campaigns shot by the world’s top photographers. Known as the “Queen of Pose” for her distinctive approach to movement and expression, Rocha is also the founder of Coco Rocha Model Camp, where she mentors the next generation of modeling talent.
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SOURCE Baggallini
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