When Graphic Packaging Holding Company (NYSE: GPK) appointed Robbert Rietbroek as President and Chief Executive Officer on January 1, 2026, the decision reflected a leadership transition closely tied to the company’s position in sustainable consumer packaging. Rietbroek brings operational experience, technical credentials, and industry engagement that align with Graphic Packaging’s role as one of the world’s leading providers of sustainable consumer packaging.
Robbert Rietbroek’s Credentials in Packaging
Most consumer goods executives arrive at a packaging company through commercial or operational routes. Robert Rietbroek does as well, but with an additional technical credential. He holds three packaging design patents, a fact that connects his leadership profile directly to packaging as both a design and commercial discipline.
Those patents support the broader picture of an executive whose career has been shaped by consumer goods, product presentation, and large-scale business leadership. At Procter & Gamble, Kimberly-Clark, and PepsiCo, Rietbroek built experience across major consumer brands and categories. That background now supports his work at Graphic Packaging, where packaging design, sustainability, customer needs, and commercial performance are closely connected.
For a company whose business model is built around paperboard-based packaging solutions, Robbert Rietbroek’s packaging credentials are directly relevant to the company he leads.
Graphic Packaging’s Sustainability Position
Graphic Packaging is a leading provider of paperboard-based packaging solutions for consumer goods companies. Its work is tied to renewable, recyclable, and fiber-based materials, placing the company within the broader shift toward more sustainable consumer packaging.
The company serves consumer brands across food, beverage, and household product categories. As more companies evaluate packaging through the lens of performance, material choice, and sustainability, Graphic Packaging’s fiber-based model gives it a clear role in the market.
Robert Rietbroek’s background in consumer goods reinforces this positioning. His career has included leadership roles at Procter & Gamble, Kimberly-Clark, and PepsiCo, including work connected to Quaker Foods North America and PepsiCo Australia and New Zealand. That experience gives him direct familiarity with the types of companies, categories, and customer needs that Graphic Packaging serves.
Industry Standing and Institutional Engagement
Robbert Rietbroek’s professional engagement extends beyond his executive roles. He serves on the board of directors of the American Forest and Paper Association, an industry connection that aligns with Graphic Packaging’s paperboard-based packaging business.
He also serves on the board of the Metro Atlanta Chamber and is a member of the Wall Street Journal CEO Council. These roles reflect his participation in broader business, civic, and industry conversations connected to leadership, manufacturing, and the packaging sector.
Robbert Rietbroek holds a master’s degree from Maastricht University. Together with his three packaging design patents and board service, that credential supports a leadership profile grounded in both formal education and industry-specific experience.
A Record Built Across Major Consumer Goods Companies
Robbert Rietbroek’s executive record is rooted in more than 25 years of global leadership across major consumer goods companies. His background includes 15 years at Procter & Gamble, followed by senior leadership experience at Kimberly-Clark and PepsiCo.
At each stage, the consistent theme is leadership in organizations where consumer expectations, product performance, brand presentation, and operational execution matter. That history is relevant to Graphic Packaging because packaging sits at the intersection of those same priorities.
His work across major consumer goods companies also gives him a practical understanding of the customer categories Graphic Packaging serves. Food, beverage, and household product companies rely on packaging not only to protect products, but also to support consumer experience, retail performance, and sustainability goals.
Conclusion
Robbert Rietbroek leads Graphic Packaging with a credential set built through more than 25 years of leadership in consumer goods, direct technical connection to packaging through three design patents, and industry engagement through board and council roles. His appointment aligns with Graphic Packaging’s focus on sustainable consumer packaging and its role in paperboard-based packaging solutions for major consumer categories.
About Robbert Rietbroek
Robbert Rietbroek is the President and Chief Executive Officer of Graphic Packaging Holding Company (NYSE: GPK), one of the world’s leading providers of sustainable consumer packaging. He holds three packaging design patents, a master’s degree from Maastricht University, and more than 25 years of senior leadership experience across Procter & Gamble, Kimberly-Clark, and PepsiCo. He serves on the boards of the Metro Atlanta Chamber and the American Forest and Paper Association. To learn more about Robbert Rietbroek and his leadership at Graphic Packaging, visit Robbert Rietbroek’s official Graphic Packaging leadership page.